Key Articles

Pricing 101

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Why Pricing Is The Most Underestimated Consumer Goods Profit Lever - And What You Can Do About It

Inflation and Transitory Inflation - What it means for the Pricing of Consumer Goods

"The State of Pricing 2022" study for medium-sized consumer goods manufacturers.

Let‘s Democratize Pricing Insights

The three magic fields of pricing psychology

Pricing Research

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Classic survey methods for finding optimal prices - In focus: the Gabor-Granger Method

Classic survey methods for finding optimal prices - In focus: Van Westendorp method

Conjoint surveys for pricing consumer goods: Why, when, and which conjoint analysis makes sense

Implicit Intelligence™- A new gold standard in price research

Scientific study: "This method is a revolution in price optimization"

Better than Conjoint: How Implicit Intelligence Overcomes the Limitations of Conjoint

Pricing Implementation

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Premium pricing strategy - The mark-up for your brand

How do I check the market product fit?

Pricing strategies for consumer products

Pricing Software Explained

B2B Pricing Model for SaaS Pricing: How to Find the Best Price Point

Original Research Studies

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Do 99 prices work? Results of an empirical price threshold study