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Key Articles
Pricing 101
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Why Pricing Is The Most Underestimated Consumer Goods Profit Lever - And What You Can Do About It
Inflation and Transitory Inflation - What it means for the Pricing of Consumer Goods
"The State of Pricing 2022" study for medium-sized consumer goods manufacturers.
Let‘s Democratize Pricing Insights
The three magic fields of pricing psychology
Pricing Research
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Classic survey methods for finding optimal prices - In focus: the Gabor-Granger Method
Classic survey methods for finding optimal prices - In focus: Van Westendorp method
Conjoint surveys for pricing consumer goods: Why, when, and which conjoint analysis makes sense
Implicit Intelligence™- A new gold standard in price research
Scientific study: "This method is a revolution in price optimization"
Better than Conjoint: How Implicit Intelligence Overcomes the Limitations of Conjoint
Pricing Implementation
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Premium pricing strategy - The mark-up for your brand
How do I check the market product fit?
Pricing strategies for consumer products
Pricing Software Explained
B2B Pricing Model for SaaS Pricing: How to Find the Best Price Point
Original Research Studies
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Do 99 prices work? Results of an empirical price threshold study