The Book

Pricing Intelligence

How to drive profits by understanding customers by Frank Buckler

If you agree to some of those statements, you will be surprised in this book:

  • “Pricing strategy is the most critical task”
  • “Customer wont tell you what they want to pay”
  • “Use of Expert Judgement in pricing is mostly good enough.”
  • “Proper price range can be found solely from empirical data or survey.”

There is a simple reason why pricing practices mostly do not meet expectations: The insights that inform them.