Supra

This group study starts April, 1 2025. Only 8 seats available.

TOUCHPOINT AI

10x impact at 1/10 costs

Are you struggling with touchpoint analysis, data silos, or measuring emotions?
Touchpoint AI solves these challenges with innovative tools like Implicit Association
Tests and Causal AI to uncover hidden insights, delivering powerful, actionable
results at a fraction of traditional costs.

Get a clear, data-driven strategy with a dashboard, strategic advice, and quick turnaround 

— all for just 7k Euro per brand.

Untitled design (5)

Supra Touchpoint AI

Do You Know These Challenges?

  1. Last-touch dilemma: Do you find it challenging to understand the order in which customers interact with touchpoints, how this influences the consequences, and to understand indirect and total effects, not just direct (last-touch) effects?

     

  2. Data silos and a lack of integration: Are you having trouble connecting data from different systems to get a full view of your customer touchpoints?

     

  3. Measuring emotions and intuition: Are you having trouble capturing and analyzing your customers’ emotional and intuitive responses?

     

  4. Insufficient resources: Do you feel like your touchpoint research efforts are being held back by limited budgets and tools?

Our Solution

Touchpoint AI uses a simple trick to solve the challenges: it runs a special kind of customer survey on a single-source basis. It uses implicit association tests to measure touchpoint contacts that customers aren’t even aware of. It uses something called Causal AI to figure out the links between how customers feel about a brand and what they will behave in the marketplace. (Read more on why Causal AI is a gamechanger for modeling.)

Here’s how it solves the issues:

  1. Last-touch solved: Touchpoints create memory structures and make it more likely that other touchpoints will appear. It’s a causal web, so we need to figure out what’s going on. That’s where Causal AI comes in.

     

  2. Single Source Data: We don’t use actual touchpoint measurements, but we measure the mental tracks that the touchpoint impression made with Implicit Association Tests (no tracks, no impact).

     

  3. It measures emotions and intuition. Using a survey-based approach lets us bring it all together: touchpoints, implicit brand perception, consideration, reported purchases. But again, we don’t take the word of respondents for granted.

     

  4. It’s inexpensive, too. We’ve made the process as standardized as possible. This lets us analyze it in a consistent and efficient way. And since we’re doing multiclient studies, the costs go down at large. For example, a touchpoint study used to cost 50k, but now it’s closer to 5k.

Deliverable

All results in an interactive online dashboard answering questions like
  • Which touchpoints do have a high total impact but could be intensified?

  • Do touchpoints drive purchase intention directly or indirectly over brand consideration or by driving certain brand associations?

  • How do touchpoints interrelate with each other? What’s the relevance from ATL, BTL, earn and owned media?

  • Which brand archetype associations do have the highest impact on consideration and purchase and how is your brand associated with them?

Benefits

  • Powerful insights that bring clarity and focus on which touchpoint to leverage and how to adjust the content and creative so that impacts are maximized

  • Fast start, quick results. As this is a standardized instrument, we start in April und you get results access three weeks later.

  • Advice not just numbers: Included is an intensive strategy call.

  • You can not not do it: You only pay 7k Euro per brand, country and wave. (Excluding panel cost surcharges for non genpop audience and N>500.)

This is possible because we handle multiple clients and brands in one study. This standardization creates efficiencies that we give back to you. 

Are you in?

Contact Dr. Frank Buckler for more information: frank@supra.tools 

About Supra

At SUPRA, we transform customer insights into actionable strategies using causal AI—a proven, award-winning approach trusted by leading brands like Allianz, Bayer, BMW, Microsoft, Sonos to Unilever. Recognized six times at the ESOMAR World Conference and backed by peer-reviewed methodologies, our tools empower clients like T-Mobile to achieve outcomes such as a 4x revenue increase and consistent profit boosts of 20% or more. 
 
 Driven by cutting-edge innovation, PhD-level marketing expertise, and unwavering client support, we deliver solutions that don’t just inform but transform. Guided by our principles, ‘Truth over story’ and ‘Make the client team shine,’ SUPRA is where data meets clarity, and your success takes center stage.

Reach out.

Implicit Intelligence is the future.