Supra Brand & Touchpoint Optimizer
How should a brand make consumers feel – to make them want to pay?
Which touchpoints make customers buy?
How should a brand make consumers feel – to make them want to pay?
Which touchpoints make customers buy?
We measure customers willingness to pay and the implicit association with brand architypes. Causal AI then uncovers which architype drive willingness to pay.
Create brand communication that aligns with architypes that make customers pay and buy.
In the same way we measure implicitly the touchpoint contacts made in order to understand how they drove willingness to buy and pay.
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