Supra Brand & Touchpoint Optimizer
How can a brand use brand archetypes and causal AI to build the emotional connection that drives willingness to pay? Which touchpoints really influence customer purchases?
How can a brand use brand archetypes and causal AI to build the emotional connection that drives willingness to pay? Which touchpoints really influence customer purchases?
We measure customers’ willingness to pay and implicit association with brand archetypes. Causal AI then reveals which archetypes drive willingness to pay.
Create brand communications that align with the archetypes that drive customers to pay and buy.
Similarly, we implicitly measure the touchpoints made to understand how they drove purchase intent and payment.
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