With Supra you think causally, not casually.
You see the clockwork, not just the gear.
You hunt for the truth, not a story.
World’s Premier Causal AI for Marketing Insights.
Managed Insights Service & Software for Enterprises.
Go beyond CONJOINT’s limits.
Accurately measure customer willingness to pay
and learn how to drive it with product, brand and touchpoints.
Go beyond correlation or traditional driver analysis.
Measure drivers and context holistically across your category,
and let Causal AI do the magic.
Traditional market research is biased and fails to reveal what you really need to make decisions: Understanding the root causes of success.
Supra.Tools standardizes high-end research approaches, enhanced by implicit measurement and analyzed by Causal AI, and delivers results in interactive dashboards.
Supra.tools won the Innovation Award at the INSIGHTS 2023 conference and our work has been selected for presentation at the ESOMAR World Conference 5 times in recent years.
The work has been published in scientific journals and books – most recently “Thing Causal”, “Pricing Intelligence” and “CX Insights Manifesto”.
Supra Causal AI – advanced researchers use our proprietary Causal AI engine on their own by licensing the software.
Supra Churn – Churn scoring is an established discipline. Our process takes it to the next Maximizes ROI, not just “fit”.
Supra CX – Text AI categorizes your NPS data and then runs Causal AI that measures the impact of Analyze the results in an interactive dashboard and simulator.
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