Supra

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Price Testing Platform

Pricing got now easy-peezy.

Price research today is expensive, slow, complicated and has lack in validity.
Supra changes all that:

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SONOS BLADE

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Pricing is your single most important lever.

  • A five percent price increase can mean 50% higher profits.

  • Product launches succeed or fail depending on your pricing.

  • It’s even the fast profit lever you have.

Yes, you can … influence actual prices!

  • Yes, retail sets shelf price

  • But you can indirectly influence the final price range

  • Negotiations with retail require that you know where the shelf price should be.

Understanding customer’s willingness-to-pay was costly, slow, and complicated, NOT ANYMORE.

  • It’s not enough to rely on expert opinions or competitive pricing

  • Measuring customers wiliness to pay is the only way

  • Luckily, methods have improved. With supra its now…… easy, fast, inexpensive and highly accurate.
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These marketers use Supra to get their pricing right

Customer goods brands turn to Supra to build pricing that works.

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Jordi Queralt
(CEO Gimborn)

 “We created 25% more revenue by raising prices.”

David Feick
(SONOS)

“Due to Supra the Sonos MOVE product launch was a huge success.”

Daniel Griehl
(Lechner GmbH)

Supra help us drive profitable growth in a highly competitive environment.”