Supra

Tired of

Biased, Unreliable & Impractical

Market Research?

Then, worlds first Causal AI for Marketing Research is for you.

Supra.Tools is a Managed Insights Service for Enterprises.

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Optimize Price, Product, Brand, or Touchpoints with Causal AI and Neuroscience

Go beyond CONJOINT’s limits.
Accurately measure customer willingness to pay
and learn how to drive it with product, brand and touchpoints.

Understand Why Your Customers Really Buy

 Go beyond correlation or traditional driver analysis.
Measure drivers and context holistically across your category,
and let Causal AI do the magic.

Why Supra.Tools

Traditional market research is biased and fails to reveal what you really need to make decisions: Understanding the root causes of success.

Supra.Tools standardizes high-end research approaches, enhanced by implicit measurement and analyzed by Causal AI, and delivers results in interactive dashboards.

Supra.tools won the Innovation Award at the INSIGHTS 2023 conference and our work has been selected for presentation at the ESOMAR World Conference 5 times in recent years.

The work has been published in scientific journals and books – most recently “Thing Causal”, “Pricing Intelligence” and “CX Insights Manifesto”.

We Have Even More Tools

Supra Causal AI – advanced researchers use our proprietary Causal AI engine on their own by licensing the software.

Supra Churn – Churn scoring is an established discipline. Our process takes it to the next Maximizes ROI, not just “fit”.

Supra CX – Text AI categorizes your NPS data and then runs Causal AI that measures the impact of Analyze the results in an interactive dashboard and simulator.

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Get a Demo

You have questions or you want to get a demo?