Price Optimizer
Your Largest & Fastest Profit Lever
Stop guessing prices.
Traditional market research is unreliable and usable sales data scarce.
Supra solves it —fast, scalable, scientifically proven.
What Is Supra Price Optimizer?
It runs pricing optimization tools based on the Implicit Intelligence Methodology.
The name comes from the fact that the approach combines implicit research – a form of implicit association testing – with causal artificial intelligence.
Better Pricing Through Implicit and AI
95% of a buying decision (B2C and B2B) are guided by the unconscious, implicit associations that arise in milliseconds after presenting a product. While rational opinions need seconds, the immediate gut instinct is guiding even the way we process information rationally and which information we are focusing on in this process. This also applies for the price itself.
This AI is used in two ways: First it eliminates survey biases that are introduced by the price anchor effects of the highest and lowest price point tested. Second the AI is serving as a modern driver analysis, gaining insights on the lever that improving a features perception would have.
Read all about the methodology in our book Pricing Intelligence.
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Implicit Intelligence is the future.