Positioning & Segmentation
Understand Why Customers REALLY Buy
Go beyond correlations or traditional driver analysis.
Measure drivers and context holistically about your category.
Then let Causal AI do the magic.
Go beyond correlations or traditional driver analysis.
Measure drivers and context holistically about your category.
Then let Causal AI do the magic.
Our state-of-the-art brand assessment questionnaire will be customized according to your input. Just fill out the input form.
You get results in an interactive dashboard that includes our interpretation. No worries, we guide you thru to make sure you get most out of it.
1. Root-Cause insights
not just spurious correlations
2. Realistic complex modeling instead of
driver results full of confounder bias and p-hack illusion of validity
3. Ability to learn something fundamentally new
(also nonlinearities or interactions)
instead of just testing existing hypothesis.
You have questions or you want to get a demo?