Supra

Price & Product Optimizer

Beyond Conjoint‘s Limits.

Implicit Intelligenceis the Future of Innovation Research

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What Is Supra Price & Product Optimizer?

It runs pricing and product optimization tools based on the Implicit Intelligence Methodology.

The name comes from the fact that the approach combines implicit research – a form of implicit association testing – with causal artificial intelligence.

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Better Pricing Through Implicit and AI

95% of a buying decision (B2C and B2B) are guided by the unconscious, implicit associations that arise in milliseconds after presenting a product. While rational opinions need seconds, the immediate gut instinct is guiding even the way we process information rationally and which information we are focusing on in this process. This also applies for the price itself.

This AI is used in two ways: First it eliminates survey biases that are introduced by the price anchor effects of the highest and lowest price point tested. Second the AI is serving as a modern driver analysis, gaining insights on the lever that improving a features perception would have.

Read all about the methodology in our book Pricing Intelligence.

Better Producht Launch Through More Realistic Measurement

In an Implicit Association test, we ask whether the respondent perceives that the product has a certain feature. This is the key input for the Causal AI Driver Analysis. This analysis will reveal that the “lever of improvement” may be fundamentally different from the importance of having the feature.

Advantages

  1. Allows you to test 70 product features instead of 7.

  2. Most reliable price optimization ever.

  3. Emulates real buying situations, not bullet points.

The approach captures why product launches fail before they do.
From pricing, to adoption barriers, to hygiene factors, to delighters, brand architectures, or touchpoint contacts. All powered by causal AI and neuroscience.

Reach out.

Implicit Intelligence is the future.