About Us
We believe that effective marketing decisions hinge on understanding the key question:
“Which actions drive the best outcomes?”
That’s why we integrate Causal AI into everything we do.
Our commitment is to harness cutting-edge technologies – Causal AI complemented with Neuroscience such as Implicit Intelligence – to advance and refine Marketing research, ensuring it delivers actionable insights and drives meaningful results.
After our early Causal AI methodology was published 2008 at a peer-reviewed paper Academia and Enterprises licenced the software (named NEUSREL at that time) and asked for consultancy.
The success the software provided to clients was so overwhelming, we established in 2014 Success Drivers GmbH – a marketing science research agency.
Over the years we developed standardized approaches and tools. We launched CX.AI in 2018 and Supra.tools in 2022.
Today we unified all we do under the SUPRA brand, providing managed services and tools.
The Team
Dr. Frank Buckler – Founder & CEO
Vera Freyling – Operations
Achmed Nebli – Data Science
Constantin Pechel – Marketing
Viktoria Buckler – Backoffice
Why Causal AI?
Marketing research revolves around one crucial question: “Which actions drive the best outcomes?” Traditional methods often rely on surface-level data, correlations, and stories that may seem logical but lack depth.
While statistical models are highly optimized, akin to Formula One cars, they can falter when applied to real-world scenarios. AI-based modelling offers great potential but is not without challenges, such as model drift, bias, and inadequate explanations.
Causal AI addresses these issues by integrating advanced AI techniques to tackle key methodological challenges: multicollinearity, confounders, causal directions, and indirect effects. The result? Insights that are both closer to the truth and highly practical provide a more accurate and actionable understanding of what drives outcomes.
Why Implicit Intelligence?
When you ask someone a question, the answer might not fully reflect their true motivations or subjective reality. In fact, about 90% of customer behavior is driven by unconscious motives and associations that individuals themselves may not recognize.
Neuroscience has developed advanced methods to measure these hidden drivers, revealing the genuine, albeit unspoken, truths about consumer behavior. By incorporating these insights, market research can make a significant leap forward.
Implicit Intelligence combines Causal AI with implicit measurement techniques to provide more accurate and actionable insights. This powerful integration enhances the optimization of pricing, product development, touchpoints, and branding, offering a deeper and more reliable understanding of your customers.
Career
Join Us in Revolutionizing Research
We’re always on the lookout for driven, self-starters who are confident in their own judgment and eager to shape the future of research. If you’re passionate about innovation and enjoy pushing boundaries, you’ll find a dynamic and supportive environment with us.
We value diverse perspectives and believe that unique skills and unconventional thinking can lead to breakthrough ideas. Whether you’re unconventional or simply down-to-earth, if you’re open-minded and excited about making an impact, we’d love to connect.
Bring your distinctive talents to our team and help us drive the next wave of research excellence. Reach out and let’s explore how you can contribute to our vision.
If you have unique skills that could enhance our team, reach out and let’s talk. Write an email to Frank@Supra.tools