Think Causal Not Casual
Marketing managers today see the use of AI as the biggest lever for the coming years. Nevertheless, only very few use these technologies intensively and successfully. There are many reasons for this. One key reason is disillusionment with the practical implementation:
This book shows how the emerging trend of causal artificial intelligence (Causal AI) not only overcomes this challenge, but also heralds a paradigm shift in marketing strategy.
The author describes why decision-making cannot be handed over to data science, what exactly Causal AI is and which algorithms it works with. He uses dozens of case studies to illustrate how Causal AI is introducing a turnaround. It helps to: