How do I check the market product fit?

July 6, 2022 How do I check the market product fit? Frank Buckler Co-Founder, Supra.tools Successfully launching product innovations is a fine art. 95% of all market launches in the consumer goods sector fail. The reason is an inadequate understanding of the success drivers and a lack of understanding of how to really evaluate whether […]

Premium pricing strategy – The mark-up for your brand

June 15, 2022 Premium pricing strategy – The mark-up for your brand Frank Buckler Co-Founder, Supra.tools Knowing the right price premium for your brand is immensely useful, especially when developing a premium pricing strategy. It facilitates the pricing of entire product ranges. But it is also a key instrument for measuring the value of your […]

“The State of Pricing 2022” study for medium-sized consumer goods manufacturers

June 15, 2022 “The State of Pricing 2022” study for medium-sized consumer goods manufacturers. Frank Buckler Co-Founder, Supra.tools In cooperation with Ostfalia University, SUPRA conducted a survey of 255 marketing executives in the US and Europe. The results reveal an acute need for better pricing insights solutions. A staggering 88% advocate the use of Implicit […]

Inflation and Transitory Inflation – Meaning for the Pricing of Consumer Goods

June 10, 2022 Inflation and Transitory Inflation – What it means for the Pricing of Consumer Goods Frank Buckler Co-Founder, Supra.tools After an unusually long period of price stability, inflation returns and the inflationary pressures is rising on a monthly basis for the global economy. It feels like a thorn in everyone’s side – manufacturers […]

Implicit Intelligence™

May 13, 2022 The Conjoint Killer? Implicit Intelligence™- A new gold standard in price research Frank Buckler Co-Founder, Supra.tools Price research is a comparatively young discipline. Mainly because its importance has been underestimated to a large extent until today. Significant progress has been made with conjoint measurement and dynamic pricing. Despite all this, prices for […]

Conjoint surveys for pricing consumer goods: Why, when, and which conjoint analysis makes sense.

May 12, 2022 Conjoint surveys for pricing consumer goods: Why, when, and which conjoint analysis makes sense. Frank Buckler Co-Founder, Supra.tools “Conjoint” has become synonymous with high-quality pricing efforts. But like any “Shiny Object,” it has its rough edges and “ugly spots.” Let me look at the applications, advantages, and disadvantages of the various conjoint […]

Classic survey methods for finding optimal prices – In focus: Van Westendorp method

May 9, 2022 Classic survey methods for finding optimal prices – In focus: Van Westendorp method Frank Buckler Co-Founder, Supra.tools The central bottleneck in developing a pricing strategy and pricing, in general, is knowing what the customer is willing to pay. Therefore, early techniques have emerged to mine this information; the first-mentioned here are the […]

Classic survey methods for finding optimal prices – In focus: the Gabor-Granger Method

April 26, 2022 Classic survey methods for finding optimal prices – In focus: the Gabor-Granger Method Frank Buckler Co-Founder, Supra.tools The crucial bottleneck in pricing: knowing what customers are willing to pay. Classic methods such as the Gabor-Granger pricing technique have clear advantages. They are simple and do not cause high costs. They are also […]

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