“The State of Pricing 2022” study for medium-sized consumer goods manufacturers June 15, 2022 Read More »
Inflation and Transitory Inflation – Meaning for the Pricing of Consumer Goods June 9, 2022 Read More »
Conjoint surveys for pricing consumer goods: Why, when, and which conjoint analysis makes sense. May 11, 2022 Read More »
Classic survey methods for finding optimal prices – In focus: Van Westendorp method May 9, 2022 Read More »
Classic survey methods for finding optimal prices – In focus: the Gabor-Granger Method May 9, 2022 Read More »
Why Pricing Is The Most Underestimated Consumer Goods Profit Lever – And What You Can Do About It April 26, 2022 Read More »