Objectives of the study:
Comparing the methodology Implicit Intelligence™ for Pricing against
o Conjoint Measurement
o Gabor-Granger
o Price Sensitivity Meter
Measure Predictive Power and Accuracy
Understand the potential of proper pricing research.
Focus is on consumer goods
What is Implicit Intelligence™ for Pricing?
It’s the combination of Neuroscientific measurement methods like the Implicit Association Test (IAT) with Artificial Intelligence (we use Causal Maschine Learning).
We apply a process implemented by Supra.tools that measure implicit attitudes towards pricing and use this information to use causal machine learning to predict demand and optimal pricing.
Benefits for participating brands:
- Free results: Finding the profit-maximizing price of up to 5 existing products
- Assess even more existing or new products for only 500 Euro per product
- Get evidence on validity thru this free pilot study
Requirements of participating brands:
Required contributions of participating brands for min. five tested products:
All delivered information will be used for analysis only & not disclosed externally
- Provide market share or sales volume
- Average shelf price of the product
- Reasonable assumption for the costs of good sold
- Reasonable assumption for the expected retail margin
Contributors and Project team:
- Scientific supervision:
University of Applied Science Ostfalia,
Prof. Axel Lippold
- Sponsors: Eye-Square
- Operation: Supra.tools
Timing:
Deadline
for participating brands
Results
Contact Us
Impressum:
Success Drivers GmbH
Johann-Heinrich-Platz 4
50935 Köln
Umsatzsteuer-Identifikationsnummer: DE294472150
Handelsregister: HRB 81034
Geschäftsführer: Dr. Frank Buckler
info@success-drivers.com
© By Supra.tools
