Comparing the methodology Implicit Intelligence™ for Pricing against
o Conjoint Measurement
o Price Sensitivity Meter
Measure Predictive Power and Accuracy
Understand the potential of proper pricing research.
Focus is on consumer goods
It’s the combination of Neuroscientific measurement methods like the Implicit Association Test (IAT) with Artificial Intelligence (we use Causal Maschine Learning).
We apply a process implemented by Supra.tools that measure implicit attitudes towards pricing and use this information to use causal machine learning to predict demand and optimal pricing.
Required contributions of participating brands for min. five tested products:
All delivered information will be used for analysis only & not disclosed externally
for participating brands