PRICE INTELLIGENCE MASTERS COURSE
World's #1 Pricing Research Course
3 Classes, 3 Live-Sessions,
3x2 hours of on-demand video material
About Lecturer Dr. Frank Buckler
✔ 24 years of hands-on pricing experience
✔ Co-creator of the Implicit Price Intelligence method
✔ 5 Star Rating as Lecturer at his CX Analytics Masters Course
✔ Former SIMON-KUCHER Consultant and Global Pricing
Excellence Champion at GREIF INC
SESSION #1 – PRICING INTELLIGENCE FRAMEWORK
- The total pricing process and the role of pricing intelligence
- Key guiding concepts such as value, costs, and competitive pricing
- How pricing differences in different industries and todays gaps in each of them.
- Pricing Psychology – key concepts and an overview on what you do not need to intensify.
SESSION #2 – PRICING RESEARCH METHODS
- Overview on research methods – Conjoint, Garbor Granger, Van-Westendorp, Exert Judment Workshops, Prediction Market, NeuroPricing, Price Modeling, Implicit Price Intelligenc
- Deep Dive on CONJOINT
- Deep Dive on Implicit Price Intelligence
SESSION #3 – PRICING IMPLEMENTATIONS
- Convert a research brief into a study design – discuss with case studies
- Convert study results into pricing – discuss with case studies
- Use price intelligence methods to identify Product Market Fit, Brand Value, Repurchase Power, and ROI of an Advertising
Outlook: connect price intelligence with product optimization: Conjoint, MaxDiff, Implicit Product Intelligence.
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“I like that this is not an introductory course. Experienced professionals learn cutting-edge methods. Still simple and practical.”
“The course really focuses to solve key challenges in pricing – not just teaching again the 101s.”
“The material is condensed to things that matter and drive impact. Amazing stuff.”
“The learnings enlightened us that it is certainly possible to predict financial impact in every pricing actions.”
YOUR BENEFIT & YOUR INVESTMENT
6 hours latest knowledge you cannot learn somewhere else + live Q&A sessions + exchange with peers in the course
GOODY #1: Hardcopy of Frank’s Book “Pricing Intelligence”.
GOODY #2: FREE access to supra.tools and its Expert Judgement Tool
plus one-time 80% discount on Supra.tools Enterprise package
GOODY #3: Free privat workshop with just your company on your pricing challenge – worth €1000 alone
Your Investment is just 750 Euro*
*Prepaid per credit card or wire
APPLY NOW
JOIN THE GROUP OF SATISFIED ATTENDEES OF FRANKS COURSES
