We are the New Marketing Science Collective—a network of academics and industry innovators committed to impact-first marketing science. We bridge theory and practice, driving real-world change through evidence-based insights, cutting-edge research, and hands-on problem-solving for brands.
The collective is an initiative of Supra.
Temple & Drexel University, ex Johns Hopkins Carey Business School
University of Ostfalia, Germany
Prof. Dr. Holger Lütters
University HTW Berlin
Prof. Dr. Asil Oztekin
UMass Lowel University
More to be announced shortly
Founder SUPRA
Co-founder concept m AI
„Old“ Marketing Science is an ivory tower science heading to publish papers and win academic awards, it aims to produce theories that hopefully are useful. It is skeptical about anything new as it can likely be wrong.
“New” Marketing Science has a “impact first” not a “accolade first” mindset. With that it risks using potentially biased approaches because it uses evidence-based guiderails that make sure we see impact. The resulting theories might not be more profound, but the pace of innovation creates a true impact flywheel.
This collective is a group of thought-leaders mostly from academia but also thought-leaders of innovative insights technology vendors such as SUPRA.
We are engaged in bringing New Marketing Science into practice. We organize events, conduct groundbreaking research, and we engaged in solving actual problems for actual brands, hands-on, impact-first.
