FAQ

It is a process that runs a neuroscientific survey and analyses it with AI in order to find the profit maximizing price for your product.

The discipline of finding and maintaining prices for consumer products that manage the tradeoff between higher sales and lower margins.

The key factors are
1. The demand that a certain price triggers,
2. The costs of making the product, and
3. The retail margin.

There are 1. direct pricing insights methods (Garbor Granger and Van Westendorp) and 2. Indirect methods (so far mainly Conjoint Analysis and pricing software) 

New to the game are methods based on Neuroscientific methods such as Implicit Intelligence.

It combines the simplicity, costs, and speed of direct methods with the accuracy of indirect methods.

It is a process that combines neuroscientific measurement with Causal AI to achieve a new level of accuracy in predicting consumer responses to prices.

It’s a discipline that analyses the human brain and develops methods to measure its activities such as attitudes toward prices.

This are methods that are capable of finding the root cause für desirable outcomes (such as willingness to pay) using data. For pricing it is important to understand if the price or the context is causing the demand.

If you are selling a standard product to consumers or a large number of business buyers, then the answer is YES.