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Blogs
Beware Storytelling, Practice Truth-telling
August 12, 2024
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Correlation is not causation — but what is causal?
August 12, 2024
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The No. 1 Misconception in Customer Insights
August 12, 2024
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The Paradigm That Holds Us Back
August 6, 2024
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THE “SO WHAT” Why, how and when to start
August 6, 2024
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THE DOING – How you can win over your organization for this task
August 6, 2024
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Applications Of Causal AI In Marketing
August 6, 2024
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THE NEED What should this mouse trap be able to do?
August 6, 2024
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THE SHIFT – Why we need a better mouse trap in marketing decision making
August 6, 2024
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Do 99 prices work?
April 30, 2024
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